Why Gene Haas Is Remaining in NASCAR and Will Field Haas Factory Team in 2025

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Gene Haas Remaining in NASCAR With Re-Tooled TeamIcon Sportswire - Getty Images

Gene Haas and the Haas name will carry on in NASCAR, after all.

On May 28, Stewart-Haas Racing co-owners Gene Haas and Tony Stewart announced that they would be closing up shop at the end of the 2024 NASCAR Cup Series season.

On Thursday, Gene Haas announced that he has decided to stay on in NASCAR in 2025 under a rebranded Haas Factory Team label. Haas plans to retain one of his two Cup Series charters and field one car next season. The team will also field two cars in the NASCAR Xfinity Series.

The boost NASCAR gave to Haas' business became too much for Haas to turn his back on.

“My commitment to motorsports hasn’t changed, just the scope of my involvement,” the 71-year-old Haas said. “Operating a four-car Cup Series team has become too arduous but, at the same time, I still need a platform to promote Haas Automation and grow


“Maintaining my presence in Cup allows Haas Automation to compete at NASCAR’s highest level, which is important to our customers and distributors. The Xfinity Series program provides a full weekend experience for our guests, and it delivers added depth and scale to our overall operation.”

Joe Custer will be the president of Haas Factory Team. The team will continue to be housed in the existing Stewart-Haas facility in Kannapolis, North Carolina.

Drivers and sponsors for the 2025 effort have yet to be announced.