These New Car Models Have Some Of The Worst Markups Right Now

Markups are like a mosquito that the industry can’t get rid of. While it might seem like the markup situation isn’t as bad as it was during the pandemic, you can still find plenty of ridiculous car prices. Worse yet, they’re putting people in bad financial situations: recent data has shown that more Americans are underwater on their car loans than ever.

But this is America of course. That kind of greedy behavior doesn’t get punished. It continues, as evidenced by the cars we have here. The following are some of the newest, most recent models to hit the market with some of the worst markups right now.

Some of these were found with help from trusty friend of the site Markups.org.

Ford Ranger Raptor - $30,000 Markup

I don’t even think I’ve seen a Ranger Raptor on the street yet, and it probably has something to do with dealer markups. Power Ford in Albuquerque, New Mexico has what looks to be the highest-priced Ranger Raptor in the country. Including the MSRP of $58,380, Power Ford is tacking another $30,000 on top.

Toyota Tacoma TRD Sport - $10,000 Markup

The all-new Tacoma was highly anticipated after how long the outgoing model has been around. Yes, the model has been on dealer lots for a couple months now, but a few dealers across the country have been hitting each of the truck’s six trims with markups.

The worst so far is a Tacoma TRD Sport — the all-style-and-no-off-road-substance trim — for sale at Stevens Creek Toyota in San Jose, California. They’ve hit this truck and its already high MSRP of $49,839 with a $9,999 “market adjustment.” Including other fees, you’ll have to part with $59,834 for this Tacoma. And someone apparently bit, as the truck has “sale pending” on the listing.

Kia EV9 - $17,000 Markup

The Kia EV9 is one of the best entries into the EV market recently. But with the slight slowdown in EV sales, dealers across the country have offered discounts on the EV9. Some are being stubborn and choosing to ignore both the market and the $7,500 EV credit. One of those dealers is Aloha Kia Kona in Kailua-Kona, Hawai’i.

The EV9 Land in the dealer’s inventory usually has an MSRP of $73,775 with its slate of included options. You won’t pay that here, of course. Aloha Kia Kona slapped on a $17,750 markup on top, bringing the total price to a wild $91,525.

Hyundai Santa Fe - $10,000 Markup

I know I said new models, and I know that what you’re seeing here is the outgoing generation of the Hyundai Santa Fe. But this gets an honorable mention because of how egregious it is.

Future Hyundai of Concord, California has a 2023 Santa Fe Limited. The Limited trim wears an MSRP of $49,420 and is as loaded as loaded gets with the Santa Fe. But Future is tacking on a $10,000 markup. That means someone might end up paying $59,415 for the previous generation of a crossover that’ll be worth half that in two years.

Chevrolet Blazer EV - $28,000 Markup

Chevy’s troubled Blazer EV has recently gone back on sale after a pause to remedy some software issues. While that’s come with some new, lower prices, don’t count on paying these prices at Capital Chevrolet of Austin, Texas.

Capitol has a 2024 Blazer EV LT trim in stock. Remember, the LT is the base of the Blazer EV. According to the window sticker, including options and destination charges, this Blazer EV has an MSRP of $50,195. But Capitol is throwing on another $28,470 on top of the MSRP. This means you’ll pay more than Blazer EV RS money for a base trim: $78,665. The dealer even has the nerve to advertise the price with the $7,500 “taken off.”

Dodge Challenger SRT Hellcat Redeye - $79,000 Markup

The final Dodge SRT models will go down in history as some of the most powerful and outrageous muscle cars ever produced. Equally outrageous was the pricing some dealers wanted for these things. Suburban Chrysler, Dodge Jeep, Ram of Troy, Michigan is one of those dealers.