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Rivian offering up to $5,000 discount to some BMW, Jeep, and Toyota owners

Rivian offering up to $5,000 discount to some BMW, Jeep, and Toyota owners



Stalling EV sales pose a major problem to the carmakers that don't have gasoline-powered or hybrid models in their portfolio. Rivian wants to avoid riding this wave by offering a discount of up to $5,000 to buyers who trade in select 2018-and-newer pickup trucks and SUVs.

Only open to residents of the United States and Canada, the offer specifically targets owners of the following vehicles:

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Put another way, the offer is aimed at motorists currently driving a vehicle that might be compared to the R1T and the R1S. The list exclusively consists of off-roaders, pickups, and upmarket SUVs. The brand doesn't want your A4, your Mustang, or your Prius Prime.