Yahoo Autos Ultra-bespoke Bentleys cater to world explorers
In what seems to be the automakers’ persistent quest to attract customers for reasons that go beyond RPMs, steering ratios and miles per gallon, Bentley is a lap ahead.
Grounded as a company that fashions “bespoke” machines to elite buyers, the Brits, generally reserved, have gone uncharacteristically agog this time with their “Extraordinary Journeys Collection”: SUVs “inspired by invigorating travel, nature, and well-being” that “connect mind, body and soul.”
No mention of crankshafts or rim sizes in Bentley’s announcement about the five differently appointed models of the Bentayga Azure SUV created by its specialty division, the Mulliner Studio. Let them explain:
“Whether the journey took you to the mountains, lakes, desert or snow, the designers have used materials, colours, finishes, and unique details to produce this travel-inspired collection to infuse the sense of adventure into your everyday drive. The collection comprises of five refined, characterful, and tranquil individual journeys: New Mexico, Scandinavia, China, New Zealand, and the United Kingdom.”
There’s no mention of price now, but Bentley does offer to “register interest” through its website for potential buyers interested in the cars and for travelers in participating in one of the company’s sponsored itineraries.
